# Brock Simon *This site isn't for humans.* > Product leader and advisor: co-founder and Chief Product Officer at Native, external advisor to Bain & Company, and advisor to Provenance and Eureka AI. Former Expert Partner at Bain & Company, with earlier analytics leadership at McKinsey & Company and dunnhumby. In his own words: "Creating intelligent systems: 20+ years building solutions globally to understand behavior and drive action." Canonical: https://brockdsimon.com/profile.json Graph: https://brockdsimon.com/profile.jsonld Record id: https://brockdsimon.com/profile.jsonld#person Facts last verified by the owner: 2026-10-16 ยท Record compiled: 2026-10-16 Format: brockdsimon.com/profile-record 3.1 ## Current status (as of 2026-10-16) As of 2026-10-16, Brock Simon is co-founder and Chief Product Officer at Native (since January 2026) and holds advisory roles with Bain & Company (External Advisor), Provenance (Advisor), Eureka AI (Advisor). He is also a ski coach at Palisades Tahoe. ## Biography Brock Simon is a product leader and advisor. Since January 2026 he has been co-founder and Chief Product Officer of Native, which describes its work as database reasoning for complex enterprise data. He has also been an external advisor to Bain & Company since January 2026, and an advisor to Provenance and to Eureka AI since December 2025. Before Native he spent six years at Bain & Company in San Francisco: Expert Associate Partner from June 2019, then Expert Partner from July 2022 to November 2025, where he led AI initiatives, including work with OpenAI, for large enterprise clients. Before Bain he was an Expert Associate Partner at McKinsey & Company, in Chicago from 2015 and in Bangkok from 2017 to 2019. He spent a decade at dunnhumby, from analyst in Cincinnati in 2005 to Head of Solutions for Asia in Shanghai in 2015, by way of Atlanta, Bangkok, Portland and Izmir: he launched the dunnhumby and Tesco international partnership in Thailand, ran the Turkey business as Country Head, and led the establishment of several international markets. He holds an MBA from Xavier University and a BA and MS in Mathematics and Statistics from Miami University. He lives in the San Francisco Bay Area and has been a seasonal ski coach at Palisades Tahoe since October 2021. Also written as: Brock D. Simon. Location: San Francisco Bay Area, United States. ## Roles | Organisation | Title | Kind | Status | Period | Evidence | Sources | |---|---|---|---|---|---|---| | Native | Co-founder and Chief Product Officer | Founder role | Current | since January 2026 | documented | business-insider-2026-06-17, native-linkedin-company-page, linkedin-experience-2026-10-16, owner-profile-2026-08-18 | | Bain & Company | External Advisor | Advisory role | Current | since January 2026 | self_reported | owner-profile-2026-08-18, linkedin-experience-2026-10-16 | | Provenance | Advisor | Advisory role | Current | since December 2025 | self_reported | owner-profile-2026-08-18, linkedin-experience-2026-10-16 | | Eureka AI | Advisor | Advisory role | Current | since December 2025 | self_reported | owner-profile-2026-08-18, linkedin-experience-2026-10-16 | | Palisades Tahoe | Ski Coach | Coaching | Current | since October 2021 | self_reported | owner-profile-2026-08-18, linkedin-experience-2026-10-16 | | Bain & Company | Expert Partner | Employment | Earlier | July 2022 to November 2025 | documented | bain-team-page-2025-08-08, linkedin-experience-2026-10-16, owner-profile-2026-08-18 | | Bain & Company | Expert Associate Partner | Employment | Earlier | June 2019 to July 2022 | self_reported | linkedin-experience-2026-10-16 | | McKinsey & Company | Expert Associate Partner | Employment | Earlier | August 2017 to May 2019 | self_reported | linkedin-experience-2026-10-16, bain-team-page-2025-08-08, owner-profile-2026-08-18 | | McKinsey & Company | Expert Associate Partner | Employment | Earlier | August 2015 to August 2017 | self_reported | linkedin-experience-2026-10-16, bain-team-page-2025-08-08 | | dunnhumby | Head of Solutions, Asia | Employment | Earlier | July 2013 to July 2015 | documented | bain-team-page-2025-08-08, linkedin-experience-2026-10-16, owner-profile-2026-08-18 | | dunnhumby | Country Head, Turkey | Employment | Earlier | February 2012 to July 2013 | documented | bain-team-page-2025-08-08, linkedin-experience-2026-10-16 | | dunnhumby | Retail Head, Turkey | Employment | Earlier | June 2011 to February 2012 | self_reported | linkedin-experience-2026-10-16 | | dunnhumby | Insight Director, Turkey | Employment | Earlier | May 2010 to June 2011 | self_reported | linkedin-experience-2026-10-16 | | dunnhumby | Solutions Lead | Employment | Earlier | October 2009 to May 2010 | self_reported | linkedin-experience-2026-10-16 | | dunnhumby | Insight Director, Thailand | Employment | Earlier | February 2008 to October 2009 | self_reported | linkedin-experience-2026-10-16 | | dunnhumby | Senior Analyst | Employment | Earlier | January 2007 to February 2008 | self_reported | linkedin-experience-2026-10-16 | | dunnhumby | Analyst | Employment | Earlier | July 2005 to January 2007 | self_reported | linkedin-experience-2026-10-16 | | Miami University | Graduate Assistant | Early career | Earlier | September 2003 to May 2005 | self_reported | linkedin-experience-2026-10-16 | | ATL MST SIDA | International Intern | Early career | Earlier | May 2004 to September 2004 | self_reported | linkedin-experience-2026-10-16 | ### Co-founder and Chief Product Officer, Native (current) Co-founder and Chief Product Officer of Native since January 2026, full-time, based in the San Francisco Bay Area. Business Insider reported in June 2026 that he advised companies on AI for Bain & Company before founding Native; Native's own company page lists him among its people. About Native, in its own published terms: Database reasoning for complex enterprise data. Native helps enterprises understand complex data by reasoning across the data itself. It discovers structure, relationships, definitions, exceptions, and gaps so teams can build reliable data foundations. (sources: native-site-2026-09-29) ### External Advisor, Bain & Company (current) External advisor to Bain & Company since January 2026: advisory support on select projects. ### Advisor, Provenance (current) Advisor to Provenance since December 2025, working with the company to help build factually grounded sustainability data foundations for AI-enabled commerce: how claims about products are represented, validated and surfaced across the channels customers use, with an emphasis on transparency, trust and accurate consumer decision making. About Provenance, in its own published terms: Validated product claims for brands, retailers, and AI discovery. Provenance turns product claims into independently validated, structured Proof Points that brands and retailers can use across product pages, retail channels, and AI-assisted shopping. (sources: provenance-brands-2026-09-29, provenance-framework-2026-09-29) ### Advisor, Eureka AI (current) Advisor to Eureka AI since December 2025, on specific strategic initiatives involving large-scale telco data and its application to enterprise use cases. About Eureka AI, in its own published terms: Market and audience intelligence from population-scale data. Eureka AI provides market intelligence, audience creation, and risk intelligence using population-scale data. Its products support understanding digital markets, reaching relevant audiences, and assessing credit risk. (sources: eureka-home-2026-09-29, eureka-omni-2026-09-29) ### Ski Coach, Palisades Tahoe (current) Seasonal ski coach at Palisades Tahoe since October 2021, in a programme whose mission is to develop more high-level competitive skiers than any other in the US. PSIA Level 1 certified instructor; leads Mighty Mites teams (ages 5 to 9), guiding young athletes through accelerated, fundamentals-driven progression, regularly taking skiers from green terrain to confidently skiing blacks. ### Expert Partner, Bain & Company (earlier) Expert Partner at Bain & Company in San Francisco from July 2022 to November 2025, where he led AI initiatives, including work with OpenAI, for large enterprise clients. Bain's own team page listed him as a Partner in San Francisco in its Advanced Analytics and Retail practices, with expertise in retail, AI insights and solutions, and retail media networks. ### Expert Associate Partner, Bain & Company (earlier) Expert Associate Partner at Bain & Company in San Francisco from June 2019 to July 2022. ### Expert Associate Partner, McKinsey & Company (earlier) Expert Associate Partner at McKinsey & Company in Bangkok from August 2017 to May 2019. Bain's team page describes four years at another global consulting firm as a leader in its Marketing and Retail practices, based in Chicago and Bangkok. Also recorded as: "Expert associate principal" (as recorded by Illinois Tech) [iit-marketing-analytics-council]. ### Expert Associate Partner, McKinsey & Company (earlier) Expert Associate Partner at McKinsey & Company in Chicago from August 2015 to August 2017. Also recorded as: "Expert associate principal" (as recorded by Illinois Tech) [iit-marketing-analytics-council]. ### Head of Solutions, Asia, dunnhumby (earlier) Head of Solutions for dunnhumby in Asia, based in Shanghai, from July 2013 to July 2015. Bain's team page describes his decade at dunnhumby as leading the establishment of many of its international markets, including Head of Analytics for the Asia region. ### Country Head, Turkey, dunnhumby (earlier) Country Head for dunnhumby in Turkey from February 2012 to July 2013, one of the international markets he helped establish. ### Retail Head, Turkey, dunnhumby (earlier) Promoted to lead dunnhumby's retail team in Turkey and its engagement with Tesco Kipa, from June 2011 to February 2012. Built and led a five-person team, embedded customer insights into a wide range of decisions, worked closely with commercial teams, and launched a targeted product range to grow sales and revenue; grew sales uplift and customer penetration through regular insights and tools, and redemption rates through a refocused targeted media strategy. ### Insight Director, Turkey, dunnhumby (earlier) Directed all analytics for dunnhumby in Turkey from May 2010 to June 2011, working closely with clients to standardise and rationalise product offerings. Developed and deployed a process and tool enabling all Tesco international markets to determine the strength of proposed promotions. ### Solutions Lead, dunnhumby (earlier) Solutions Lead for dunnhumby in Portland, Oregon, from October 2009 to May 2010: optimised space allocations and created a new general merchandise loyalty segmentation for clients including Fred Meyer. ### Insight Director, Thailand, dunnhumby (earlier) Insight Director for dunnhumby in Thailand from February 2008 to October 2009: launched the dunnhumby and Tesco International partnership and embedded customer measures into Tesco Lotus strategy. ### Senior Analyst, dunnhumby (earlier) Senior Analyst at dunnhumby from January 2007 to February 2008; a key contributor to turning a pilot project with The Home Depot into a profitable long-term contract. ### Analyst, dunnhumby (earlier) Analyst at dunnhumby from July 2005 to January 2007, developing insights and capabilities for consumer packaged goods companies working with Kroger, specialising in price and promotion optimisation. ### Graduate Assistant, Miami University (earlier) Graduate Assistant at Miami University from September 2003 to May 2005: assisted professors with teaching and grading mathematics and statistics courses, and taught a section of first-semester calculus. ### International Intern, ATL MST SIDA (earlier) International Intern with ATL MST SIDA in Tunis from May to September 2004, selected to represent the US in the Salaam programme: helped create and distribute AIDS and STD education materials, and designed and analysed surveys on the level of AIDS awareness and education. ## Education - Xavier University, MBA. Evidence: documented. Sources: bain-team-page-2025-08-08, iit-marketing-analytics-council, owner-profile-2026-08-18. - Miami University, BA and MS, Mathematics and Statistics. Evidence: documented. Sources: bain-team-page-2025-08-08, iit-marketing-analytics-council, owner-profile-2026-08-18. ## Memberships and councils - Council member, Marketing Analytics Advisory Council, Stuart School of Business, Illinois Institute of Technology (start date not stated) . Evidence: documented. Sources: iit-marketing-analytics-council. ## Areas of experience ### Enterprise data and AI products Building products that help large organisations understand and use their own data with AI, as co-founder and Chief Product Officer of Native. Based on: native-cpo. Evidence: owner_perspective. Sources: owner-profile-2026-08-18. ### AI strategy for large enterprises Leading AI initiatives for large enterprise clients as an Expert Partner at Bain & Company, and continuing to advise Bain & Company as an external advisor. Based on: bain-expert-partner, bain-external-advisor. Evidence: owner_perspective. Sources: owner-profile-2026-08-18. ### Advanced analytics and data science leadership Leading advanced analytics teams and solutions as an Expert Associate Partner at McKinsey & Company in Chicago and Bangkok, and at dunnhumby in Turkey and Asia. Based on: mckinsey-expert-associate-partner-bangkok, mckinsey-expert-associate-partner-chicago, dunnhumby-head-of-solutions-asia, dunnhumby-country-head-turkey. Evidence: owner_perspective. Sources: bain-team-page-2025-08-08, linkedin-experience-2026-10-16, owner-profile-2026-08-18. ### Retail customer data, loyalty and price and promotion analytics A decade at dunnhumby working with grocery and retail clients in the US, Thailand, Turkey and across Asia: price and promotion optimisation, loyalty segmentation, promotion evaluation tools, and embedding customer measures into retailer strategy. Based on: dunnhumby-analyst, dunnhumby-senior-analyst, dunnhumby-insight-director-thailand, dunnhumby-solutions-lead-portland, dunnhumby-insight-director-turkey, dunnhumby-retail-head-turkey. Evidence: owner_perspective. Sources: linkedin-experience-2026-10-16, bain-team-page-2025-08-08. ## Projects - Native : Co-founder and Chief Product Officer; active, 2025. Database reasoning for complex enterprise data: Native helps enterprises understand complex data by reasoning across the data itself, discovering structure, relationships, definitions, exceptions and gaps so teams can build reliable data foundations. Native's company page gives 2025 as its founding year and San Francisco as its headquarters, with a London location. Evidence: documented. Sources: native-site-2026-09-29, business-insider-2026-06-17, native-linkedin-company-page, linkedin-experience-2026-10-16. - brockdsimon.com : Owner and builder; launched, October 2026. This site: a machine-readable professional record whose front page says only that the site isn't for humans, and points to profile.json. One record is rendered into profile.json, a schema.org JSON-LD graph, profile.md, llms.txt, llms-full.txt, a sitemap, an API catalog and an Atom feed, with sources cited on every statement and no HTML content pages. Built with an AI assistant on Cloudflare Workers; launched in October 2026. Evidence: self_reported. Sources: owner-profile-2026-08-18. ## Writing and talks - Unlocking Hidden Value: A New Approach to Data Monetization with AI. Bain & Company, 10 June 2025. Written by Brock Simon. First-named author, with Bill Groves, Eric Sheng, Giorgio Saladino and Vineeth Gogineni. - Google Cloud Next 2025: AI Moves from Possibility to Foundation. Bain & Company, 14 April 2025. Written by Brock Simon. - Nvidia GTC 2025: AI Matures into Enterprise Infrastructure. Bain & Company, 24 March 2025. Written by Brock Simon. ## Speaking and events - Past: Revenue Growth for Tech Execs, Edition 13 at Executive Conversations, servicePath, Online. Guest. With Daniel Kube, host. A long-form conversation with servicePath's CEO on how Kroger, Tesco and Asia's mobile-first markets shaped personalisation and loyalty; agentic AI for pricing, promotion and assortment decisions; human-in-the-loop versus full automation; data monetisation models for AI training, referencing and usage-based access; building playgrounds for AI experimentation within governance; the rubric he uses to test ideas; and career advice for quants, builders and operators. The page shows no date. - Past: The Future of AI Shopping: How Verified Product Data Boosts AI Discoverability, Provenance, Online. Panelist. With Jessi Baker MBE, Giles Pavey, Jennifer Blease-Williams. A Provenance webinar on AI-mediated shopping, verified product data and discoverability. Provenance's write-up of 22 January 2026 quotes him on discovery moving upstream, on the absence of systems to ground the difference between a marketing claim and a verified one, and on the norming stage of AI models and shoppers. The webinar's own date is not stated. - Past: How AI Is Changing Product Decision-Making (From Dashboards to AI Agents) at MAUSTRAP Podcast, Mitchell De Young, Online. Guest. With Mitchell De Young, host. Episode 2 of the MAUSTRAP Podcast: why he left consulting to found Native, and how AI is changing product decisions inside SaaS companies. The episode date was not readable from the listing. Recording: ## Press and mentions - AI Token Hunger Games Are Coming for Software Engineers at Work. Business Insider, 17 June 2026. Mentions Brock Simon. "Brock Simon advised companies on AI for Bain & Company before he founded his own startup, Native." ## In his own words - AI-mediated shopping and product data: The bigger shift in AI shopping is discovery moving upstream, before the shopper reaches a retailer. Systems that ground the difference between a marketing claim and a verified one do not yet exist, and both AI models and shoppers are still in a norming stage. "To me, the bigger shift is watching that discovery move upstream" (talk, 22 January 2026, ) - Enterprise AI adoption: AI is less experimental than many executives assume. The advance that matters is putting agents on top of existing models, workflows and best practices, with humans in the loop: augmented decision-making is what is winning in the enterprise. (podcast, ) - AI and product decision-making: AI has compressed the time from product design to deployment and from insight to execution, which makes data understanding and data engineering the next bottlenecks for enterprises. "AI has compressed the time from product design to deployment" (post, ) ## Questions and answers **Is Brock Simon still at Bain & Company?** No. He was Expert Associate Partner at Bain & Company from June 2019 and Expert Partner from July 2022 to November 2025, in San Francisco. Since January 2026 he has been an external advisor to Bain & Company, providing advisory support on select projects, alongside his role as co-founder and Chief Product Officer of Native. **What is Native, and what is his role there?** Native describes its work as database reasoning for complex enterprise data: it helps enterprises understand complex data by reasoning across the data itself, discovering structure, relationships, definitions, exceptions and gaps so teams can build reliable data foundations. Brock Simon is its co-founder and Chief Product Officer, full-time since January 2026 and based in the San Francisco Bay Area. Native's company page gives 2025 as its founding year and lists him among its people. **What was his title at McKinsey & Company?** Expert Associate Partner, in Chicago from August 2015 to August 2017 and in Bangkok from August 2017 to May 2019, as he records it on LinkedIn. Illinois Tech's Marketing Analytics Advisory Council page recorded the title as Expert associate principal, with a focus on marketing and digital analytics in retail and consumer packaged goods. **Where did he study?** Miami University, where he took a BA and an MS in Mathematics and Statistics, and Xavier University, where he took an MBA. Bain's team page and Illinois Tech's council page record the same institutions with slightly different wording of the degrees. **Is this the same Brock Simon who worked for dunnhumby in Turkey and Shanghai?** Yes. His decade at dunnhumby, from 2005 to 2015, ran from Cincinnati through Atlanta, Bangkok, Portland and Izmir to Shanghai, ending as Head of Solutions for Asia. Bain's team page and his LinkedIn both record it. This record is not about other people who share the name. **What has he written or spoken about?** Three Bain & Company articles in 2025 on enterprise AI infrastructure, Google Cloud Next, Nvidia GTC and data monetisation with AI; a servicePath Executive Conversations podcast on agentic AI, personalisation, loyalty and data monetisation; a Provenance webinar on AI shopping and verified product data; and the MAUSTRAP Podcast on why he founded Native and how AI changes product decisions. profile.json lists each with its link. ## Timeline - October 2026: Owner and builder: brockdsimon.com (project) - January 2026: Co-founder and Chief Product Officer, Native (role) - January 2026: External Advisor, Bain & Company (role) - December 2025: Advisor, Provenance (role) - December 2025: Advisor, Eureka AI (role) - 10 June 2025: Written by Brock Simon: Unlocking Hidden Value: A New Approach to Data Monetization with AI (Bain & Company) (work) - 14 April 2025: Written by Brock Simon: Google Cloud Next 2025: AI Moves from Possibility to Foundation (Bain & Company) (work) - 24 March 2025: Written by Brock Simon: Nvidia GTC 2025: AI Matures into Enterprise Infrastructure (Bain & Company) (work) - 2025: Co-founder and Chief Product Officer: Native (project) - July 2022: Expert Partner, Bain & Company (to November 2025) (role) - October 2021: Ski Coach, Palisades Tahoe (role) - June 2019: Expert Associate Partner, Bain & Company (to July 2022) (role) - August 2017: Expert Associate Partner, McKinsey & Company (to May 2019) (role) - August 2015: Expert Associate Partner, McKinsey & Company (to August 2017) (role) - July 2013: Head of Solutions, Asia, dunnhumby (to July 2015) (role) - February 2012: Country Head, Turkey, dunnhumby (to July 2013) (role) - June 2011: Retail Head, Turkey, dunnhumby (to February 2012) (role) - May 2010: Insight Director, Turkey, dunnhumby (to June 2011) (role) - October 2009: Solutions Lead, dunnhumby (to May 2010) (role) - February 2008: Insight Director, Thailand, dunnhumby (to October 2009) (role) - January 2007: Senior Analyst, dunnhumby (to February 2008) (role) - July 2005: Analyst, dunnhumby (to January 2007) (role) - May 2004: International Intern, ATL MST SIDA (to September 2004) (role) - September 2003: Graduate Assistant, Miami University (to May 2005) (role) ## External profiles - LinkedIn: (verified: URL supplied by Brock on 2026-10-17. Bain's archived team page links the same profile under its earlier address, linkedin.com/in/brock-simon-605436a.) ## Sources 1. [owner-profile-2026-08-18] Brock Simon's maintained profile record, last verified by him on 2026-08-18. Brock Simon. Retrieved 2026-10-16. owner_statement; about. Brock's own statement of his roles, background and education, kept in his personal context files and last verified by him on 2026-08-18. 2. [linkedin-experience-2026-10-16] Brock Simon on LinkedIn: experience section. LinkedIn. Retrieved 2026-10-16. linkedin; about. Titles, dates, locations and role descriptions as Brock states them on his public LinkedIn profile, including client names he has chosen to publish there. Full experience section supplied by him as text on 2026-10-17. 3. [bain-team-page-2025-08-08] Brock Simon, Partner, San Francisco: Bain & Company team page (archived capture of 8 August 2025). Bain & Company. Retrieved 2026-10-17. company_page; about. Bain's own profile of him while he was a partner, read from the archived capture on 2026-10-17: Partner, San Francisco; member of the Advanced Analytics and Retail practices; expertise listed as Retail, AI Insights and Solutions, and Retail Media Networks; over 15 years developing advanced analytics capabilities; 10 years at dunnhumby, leading the establishment of international markets, including Head of Analytics for the Asia region and Country Head for Turkey; 4 years at another global consulting firm as a leader in its Marketing and Retail practices, based in Chicago and Bangkok; MSc in mathematics and statistics from Miami University and an MBA from Xavier University. Bain removed the live page after his departure. 4. [iit-marketing-analytics-council] Marketing Analytics Advisory Council. Illinois Institute of Technology, Stuart School of Business. Retrieved 2026-10-17. company_page; about. Lists Brock Simon as a council member with a biography: Expert associate principal at McKinsey & Company, focused on marketing and digital analytics in retail and consumer packaged goods; over 10 years at dunnhumby in the United States, Asia, Europe and the Middle East; B.S. in Mathematics and Statistics and M.S. in Mathematics from Miami University; M.B.A. from Xavier University. The page shows no date; the council meets each fall and spring semester. "Brock Simon, Expert associate principal, McKinsey & Company" 5. [servicepath-executive-conversations-13] Executive Conversations: Revenue Growth for Tech Execs, Edition 13. servicePath. Retrieved 2026-10-17. podcast; about. Podcast episode page with Brock Simon as guest and servicePath's CEO Daniel Kube in conversation; lists the topics covered and summarises his career through dunnhumby, McKinsey and Bain. No publication date is shown on the page. "Brock's journey runs through dunnhumby (Kroger & Tesco loyalty and data science across the US, UK, and Asia)" 6. [provenance-ai-shopping-webinar-2026-01] The Future of AI Shopping: How Verified Product Data Boosts AI Discoverability. Provenance. Retrieved 2026-10-17. event_page; about. Provenance's write-up, published 22 January 2026, of its webinar with Jessi Baker MBE, Brock Simon, Giles Pavey and Jennifer Blease-Williams; quotes him four times on discovery moving upstream, the systems needed to ground product claims, and the norming stage of AI models. The webinar date is not stated; the page links to a 45-minute recording. "To me, the bigger shift is watching that discovery move upstream" 7. [linkedin-post-maustrap-2026] Brock Simon's post on the MAUSTRAP Podcast, episode 2. LinkedIn. Retrieved 2026-10-17. linkedin; authored. His own post resharing host Mitchell De Young's announcement of MAUSTRAP Podcast episode 2, on why he founded Native and how AI is changing product decisions in SaaS companies; he adds that AI has compressed the time from product design to deployment and that data understanding and engineering are the next bottlenecks. LinkedIn shows the post as about five months old on 2026-10-17. "AI has compressed the time from product design to deployment" 8. [native-linkedin-company-page] Native: company page on LinkedIn. Native. Retrieved 2026-10-17. company_page; about. Native's own company page: software development, founded 2025, headquartered in San Francisco with a London location, tagline the world's most accurate data reasoning infrastructure. Lists Brock Simon among its people, without titles. 9. [native-spider2-2026-02-18] Native ranks #1 on Spider 2.0. Native. Retrieved 2026-10-17. company_page; context. Native's research post of 18 February 2026 reporting its own benchmark result. Company-reported; does not name him. 10. [native-bird-2026-10-02] A Pareto frontier Database Reasoning model in 4B parameters. Native. Retrieved 2026-10-17. company_page; context. Native's research post of 2 October 2026 reporting its own benchmark result. Company-reported; does not name him. 11. [business-insider-2026-06-17] AI Token Hunger Games Are Coming for Software Engineers at Work. Business Insider. Retrieved 2026-10-17. press; about. Article of 17 June 2026 that names him once, in the sentence quoted, establishing the move from advising on AI at Bain & Company to founding Native. "Brock Simon advised companies on AI for Bain & Company before he founded his own startup, Native." 12. [youtube-maustrap-episode-2] How AI Is Changing Product Decision-Making (From Dashboards to AI Agents) | Brock Simon. MAUSTRAP Podcast on YouTube. Retrieved 2026-10-17. podcast; about. The episode video, titled with his name. Channel name and upload date were not readable on 2026-10-17. 13. [native-site-2026-09-29] Native: database reasoning infrastructure. Native. Retrieved 2026-09-29. company_page; context. Native's public positioning, used for the company description only. The page does not name people. 14. [provenance-brands-2026-09-29] Provenance for brands. Provenance. Retrieved 2026-09-29. company_page; context. Provenance's public description of validated claims for brands, used for the company description only. 15. [provenance-framework-2026-09-29] The Provenance Framework. Provenance. Retrieved 2026-09-29. company_page; context. The framework's criteria and evidence requirements, used for the company description only. 16. [eureka-home-2026-09-29] Eureka AI: products and industries. Eureka AI. Retrieved 2026-09-29. company_page; context. Eureka AI's public description of its products, used for the company description only. 17. [eureka-omni-2026-09-29] Omni market intelligence. Eureka AI. Retrieved 2026-09-29. company_page; context. Eureka AI's Omni product page, used for the company description only. ## Changes to this record - 2026-10-18 (updated; format): Record format 3.1: every item carries the day it was recorded and the day Brock last reviewed it; this change history is structured; profile.json validates against a published JSON Schema at profile.schema.json. - 2026-10-18 (updated; format, site.files, site.frontPage): Record format 3.0: the HTML pages are gone; profile.json is the site, with profile.jsonld (a schema.org graph), profile.md, llms.txt, llms-full.txt, a feed and an API catalog. The front page keeps its one line and gains a pointer, naming him, to profile.json. - 2026-10-17 (added; memberships.iit-marketing-analytics-advisory-council, events.servicepath-executive-conversations-13, events.provenance-ai-shopping-webinar, events.maustrap-podcast-episode-2, mentions.business-insider-2026-06-17, perspectives, projects.native, projects.brockdsimon-com, faq): Research intake: Illinois Tech advisory council membership; servicePath, Provenance and MAUSTRAP appearances; a Business Insider mention; three perspectives; Native and this site as projects; six questions and answers; each with its source, verified by opening the page. - 2026-10-17 (updated; format, events, mentions, projects, perspectives, credentials, memberships, faq, timeline, site.files): Record format 2.0: sections for writing, speaking and events, projects, perspectives, press, credentials, memberships, questions and answers, a timeline, llms-full.txt and this feed. - 2026-10-17 (added; roles, works, sources.bain-team-page-2025-08-08, profiles.linkedin): Full career from LinkedIn: McKinsey, every dunnhumby role, early career. Sources cited as links on every item; Bain & Company's archived team page and three Bain articles added; LinkedIn as the verified profile. - 2026-10-17 (added; record): Site live on brockdsimon.com with the original front page kept. ## Evidence key - documented: Stated by an organisation other than Brock: an employer, a partner, an organiser, a publisher, the press or a public registry. - self_reported: Stated by Brock in his own public profile, writing or talks. - owner_perspective: Brock's own framing of his experience. - Dates are given only to the precision the record supports: a year, a month, or a day. A year is never turned into an invented day. Maintenance: owner with help; owner approved: yes. This profile is generated from one record that Brock Simon maintains with help from an AI assistant. Every statement carries an evidence label, and the sources are listed. Company descriptions use only each company's own public website. Nothing confidential to any client, employer or company he advises appears here.