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Byline: Brock Simon first of five authors, with Bill Groves, Eric Sheng, Giorgio Saladino and Vineeth Gogineni; subtitle 'Model Context Protocols are the key.'; published 10 June 2025.","quote":"By Brock Simon, Bill Groves, Eric Sheng, Giorgio Saladino, and Vineeth Gogineni","quoteLocator":"Byline under the headline","related":[{"sourceId":"bain-team-page-2025-08-08","relationship":"related_coverage"}],"recordedOn":"2026-10-19","reviewedOn":null,"visibility":"public","subjectApproval":"approved"},{"ref":33,"id":"bain-insights-google-cloud-next-2025-04-14","citation":"https://brockdsimon.com/record/citations/source-bain-insights-google-cloud-next-2025-04-14.json","url":"https://www.bain.com/insights/google-cloud-next-2025-ai-moves-from-possibility-to-foundation/","archiveUrl":"https://web.archive.org/web/20260125084549/https://www.bain.com/insights/google-cloud-next-2025-ai-moves-from-possibility-to-foundation/","publisher":"Bain & Company","title":"Google Cloud Next 2025: AI Moves from Possibility to Foundation","titleBasis":"page","published":{"value":"2025-04-14","precision":"day","display":"14 April 2025"},"publishedBasis":"displayed","publishedNote":"The live page shows 'Published on April 14, 2025' under the byline; the page's Article metadata gives datePublished 2025-04-14.","retrieval":{"status":"fetched","checkedOn":"2026-10-19","via":"live","note":"Live page and 25 January 2026 archive checked on 2026-10-19: headline, byline and publication date agree. 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Byline: Brock Simon first of four authors, with Todd Papaioannou, Eric Sheng and Stuart Sim; subtitle 'Seven takeaways for executives.'; published 14 April 2025.","quote":"By Brock Simon, Todd Papaioannou, Eric Sheng, and Stuart Sim","quoteLocator":"Byline under the headline","related":[{"sourceId":"bain-team-page-2025-08-08","relationship":"related_coverage"}],"recordedOn":"2026-10-19","reviewedOn":null,"visibility":"public","subjectApproval":"approved"},{"ref":34,"id":"bain-insights-nvidia-gtc-2025-03-24","citation":"https://brockdsimon.com/record/citations/source-bain-insights-nvidia-gtc-2025-03-24.json","url":"https://www.bain.com/insights/nvidia-gtc-2025-ai-matures-into-enterprise-infrastructure/","archiveUrl":"https://web.archive.org/web/20251205203008/https://www.bain.com/insights/nvidia-gtc-2025-ai-matures-into-enterprise-infrastructure/","publisher":"Bain & Company","title":"Nvidia GTC 2025: AI Matures into Enterprise Infrastructure","titleBasis":"page","published":{"value":"2025-03-24","precision":"day","display":"24 March 2025"},"publishedBasis":"displayed","publishedNote":"The live page shows 'Published on March 24, 2025' under the byline; the page's Article metadata gives datePublished 2025-03-24.","retrieval":{"status":"fetched","checkedOn":"2026-10-19","via":"live","note":"Live page and 5 December 2025 archive checked on 2026-10-19: headline, byline and publication date agree. Metadata describes Brock as Partner in the archive and Alumni on the live page; these are source-specific historical labels."},"sourceType":"publisher_page","relation":"authored","namesSubject":true,"summary":"The article's own page. Byline: Eric Sheng first, Brock Simon second of seven authors, then Sarah Elk, Daniel Reznikov, Srikanth Munjuluri, Sandeep Singh and Apoorv Sharma; subtitle 'Companies are changing the architecture for how they compete.'; published 24 March 2025.","quote":"By Eric Sheng, Brock Simon, Sarah Elk, Daniel Reznikov, Srikanth Munjuluri, Sandeep Singh","quoteLocator":"Byline under the headline; the byline continues 'and Apoorv Sharma'","related":[{"sourceId":"bain-team-page-2025-08-08","relationship":"related_coverage"},{"sourceId":"linkedin-gtc-reflections","relationship":"related_coverage"}],"recordedOn":"2026-10-19","reviewedOn":null,"visibility":"public","subjectApproval":"approved"},{"ref":36,"id":"itbrief-provenance-advisory-board-2026-05-22","citation":"https://brockdsimon.com/record/citations/source-itbrief-provenance-advisory-board-2026-05-22.json","url":"https://itbrief.co.uk/story/provenance-appoints-ai-advisory-board-for-retail-shift","publisher":"IT Brief UK","title":"Provenance appoints AI advisory board for retail shift","titleBasis":"page","author":"Sofiah Nichole Salivio","published":{"value":"2026-05-22","precision":"day","display":"22 May 2026"},"publishedBasis":"displayed","retrieval":{"status":"fetched","checkedOn":"2026-10-18","via":"live","note":"Title, displayed date (22 May 2026), byline and quotation checked on 2026-10-18. Its Bain Partner description is historical source wording, not evidence of a current partner role."},"sourceType":"press","relation":"about","namesSubject":true,"summary":"Trade report of 22 May 2026 that Provenance has formed a Strategic Advisory Board of four named members, him among them, described as Partner at Bain & Company, to advise on product strategy, enterprise partnerships and verified product data in digital commerce. The article also carries a direct quotation from him on brands preparing to be recommended by AI rather than found by search.","quote":"Brock Simon, Partner at Bain & Company","quoteLocator":"Third paragraph, the list of board members","related":[{"sourceId":"cmotech-provenance-advisory-board-2026-05-22","relationship":"same_announcement"}],"recordedOn":"2026-10-18","reviewedOn":null,"visibility":"public","subjectApproval":"approved"},{"ref":37,"id":"cmotech-provenance-advisory-board-2026-05-22","citation":"https://brockdsimon.com/record/citations/source-cmotech-provenance-advisory-board-2026-05-22.json","url":"https://cmotech.uk/story/provenance-appoints-ai-advisory-board-for-retail-shift","publisher":"CMOtech UK","title":"Provenance appoints AI advisory board for retail shift","titleBasis":"page","author":"Sofiah Nichole Salivio","published":{"value":"2026-05-22","precision":"day","display":"22 May 2026"},"publishedBasis":"displayed","retrieval":{"status":"fetched","checkedOn":"2026-10-18","via":"live","note":"Checked on 2026-10-18. Body, byline, date and quotation match the IT Brief UK report: a copy of the same announcement on a sister site, not independent confirmation."},"sourceType":"press","relation":"about","namesSubject":true,"summary":"The same report of Provenance's Strategic Advisory Board, with the same four members, the same description of him and the same quotation from him.","quote":"Brock Simon, Partner at Bain & Company","quoteLocator":"Third paragraph, the list of board members","related":[{"sourceId":"itbrief-provenance-advisory-board-2026-05-22","relationship":"same_announcement"}],"recordedOn":"2026-10-18","reviewedOn":null,"visibility":"public","subjectApproval":"approved"},{"ref":41,"id":"owner-career-account-2026-10-24","citation":"https://brockdsimon.com/record/citations/source-owner-career-account-2026-10-24.json","publisher":"Brock Simon","title":"Brock Simon's account of selected career contributions","titleBasis":"catalogue_label","published":null,"publishedBasis":"unknown","retrieval":{"status":"supplied","checkedOn":"2026-10-24","via":"supplied"},"sourceType":"owner_statement","relation":"about","namesSubject":true,"summary":"His account of retail AI advisory work, participation in building the Retail Merchant Assistant, professional and consumer shopper segmentation at The Home Depot, and use of the Rolling Ball technique.","related":[],"supplied":{"by":"owner","on":"2026-10-24","captureDate":null},"recordedOn":"2026-10-24","reviewedOn":null,"visibility":"public","subjectApproval":"approved"},{"ref":42,"id":"linkedin-retail-merchant-assistant","citation":"https://brockdsimon.com/record/citations/source-linkedin-retail-merchant-assistant.json","url":"https://www.linkedin.com/posts/brock-simon-605436a_ai-retail-merchant-assistant-activity-7371585217985343489-qW2p","publisher":"LinkedIn","title":"Brock Simon's post on the AI Retail Merchant Assistant","titleBasis":"catalogue_label","author":"Brock Simon","published":null,"publishedBasis":"unknown","publishedNote":"The public page shows relative age only; no exact publication date is asserted.","retrieval":{"status":"fetched","checkedOn":"2026-10-24","via":"live","note":"Public post text retrieved in full. Opening paragraph gives his account of the team building the assistant."},"sourceType":"linkedin","relation":"authored","namesSubject":true,"summary":"Brock's published account of participating in building the AI Retail Merchant Assistant at Bain. This is his own account, not independent attribution.","related":[],"recordedOn":"2026-10-24","reviewedOn":null,"visibility":"public","subjectApproval":"approved"},{"ref":43,"id":"bain-retail-merchant-assistant-product","citation":"https://brockdsimon.com/record/citations/source-bain-retail-merchant-assistant-product.json","url":"https://www.bain.com/industry-expertise/retail/ai-retail-merchant-assistant/","publisher":"Bain & Company","title":"AI Retail Merchant Assistant","titleBasis":"page","published":null,"publishedBasis":"unknown","retrieval":{"status":"fetched","checkedOn":"2026-10-24","via":"live","note":"Product page text retrieved in full; opening description below the title describes data, analytics and merchandising workflows. No publication or launch date is displayed."},"sourceType":"company_page","relation":"context","namesSubject":false,"summary":"Bain's description of its AI Retail Merchant Assistant. Product context only; the page does not name Brock or document his contribution.","related":[],"recordedOn":"2026-10-24","reviewedOn":null,"visibility":"public","subjectApproval":"approved"},{"ref":44,"id":"bain-openai-alliance-2023","citation":"https://brockdsimon.com/record/citations/source-bain-openai-alliance-2023.json","url":"https://www.bain.com/about/media-center/press-releases/2023/bain--company-announces-services-alliance-with-openai-to-help-enterprise-clients-identify-and-realize-the-full-potential-and-maximum-value-of-ai/","publisher":"Bain & Company","title":"Bain & Company announces services alliance with OpenAI to help enterprise clients identify and realize the full potential and maximum value of AI","titleBasis":"page","published":{"value":"2023-02-21","precision":"day","display":"21 February 2023"},"publishedBasis":"displayed","retrieval":{"status":"fetched","checkedOn":"2026-10-24","via":"live","note":"Page text read on 2026-10-24; relevant sections and displayed publication date checked."},"sourceType":"company_page","relation":"context","namesSubject":false,"summary":"Alliance announcement and date. Does not support: Brock's personal role in the alliance or product.","related":[],"recordedOn":"2026-10-24","reviewedOn":null,"visibility":"public","subjectApproval":"approved"}]},"evidenceStatusKey":{"documented":"A source other than Brock Simon (an employer, a partner, an organiser, a publisher, the press or a public registry) places Brock Simon in the role or states the fact, at the time or near enough to it to be explained. Dates and the wording of a title may be Brock Simon's own.","self_reported":"Stated by Brock Simon: in Brock Simon's own profile, posts, talks or interviews, including statements attributed to Brock Simon in press coverage.","owner_perspective":"Brock Simon's own view or framing."},"datePrecisionNote":"Dates are given only to the precision the record supports: a year, a month, or a day. A year is never turned into an invented day. Announcement, start, end and publication dates are kept apart.","relationships":[{"section":"organisations","id":"bain","citation":"https://brockdsimon.com/record/citations/org-bain.json"},{"section":"roles","id":"bain-expert-associate-partner","citation":"https://brockdsimon.com/record/citations/role-bain-expert-associate-partner.json"},{"section":"roles","id":"bain-expert-partner","citation":"https://brockdsimon.com/record/citations/role-bain-expert-partner.json"},{"section":"roles","id":"bain-external-advisor","citation":"https://brockdsimon.com/record/citations/role-bain-external-advisor.json"}],"relatedViews":[{"id":"overview","title":"Identity and current roles","json":"https://brockdsimon.com/record/overview.json","markdown":"https://brockdsimon.com/record/overview.md"},{"id":"writing","title":"Writing","json":"https://brockdsimon.com/record/writing.json","markdown":"https://brockdsimon.com/record/writing.md"},{"id":"expertise","title":"Areas of experience","json":"https://brockdsimon.com/record/expertise.json","markdown":"https://brockdsimon.com/record/expertise.md"},{"id":"work/retail-merchant-assistant","title":"Retail Merchant Assistant","json":"https://brockdsimon.com/record/work/retail-merchant-assistant.json","markdown":"https://brockdsimon.com/record/work/retail-merchant-assistant.md"}]}