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PDF page 1, slide numbered 2, Recent Developments: Clubcard launch in March 2011."},"sourceType":"company_page","relation":"context","namesSubject":false,"summary":"Clubcard launched in March 2011; slide 2 on PDF page 1. Does not support: Brock's personal involvement or results.","related":[],"recordedOn":"2026-10-24","reviewedOn":null,"visibility":"public","subjectApproval":"approved"},{"ref":14,"id":"owner-career-review-2026-10-24","citation":"https://brockdsimon.com/record/citations/source-owner-career-review-2026-10-24.json","publisher":"Brock Simon","title":"Brock Simon’s account of career scope and methods","titleBasis":"catalogue_label","published":null,"publishedBasis":"unknown","retrieval":{"status":"supplied","checkedOn":"2026-10-24","via":"supplied"},"sourceType":"owner_statement","relation":"about","namesSubject":true,"summary":"His account of career scope, office responsibilities, education, motivations and methods, including his use of Data T and his view that it is especially useful with AI.","related":[],"supplied":{"by":"owner","on":"2026-10-24","captureDate":null},"recordedOn":"2026-10-24","reviewedOn":null,"visibility":"public","subjectApproval":"approved"},{"ref":15,"id":"owner-profile-2026-08-18","citation":"https://brockdsimon.com/record/citations/source-owner-profile-2026-08-18.json","publisher":"Brock Simon","title":"Brock Simon's maintained profile record, last verified by him on 2026-08-18","titleBasis":"catalogue_label","published":null,"publishedBasis":"unknown","retrieval":{"status":"supplied","checkedOn":"2026-10-16","via":"supplied"},"sourceType":"owner_statement","relation":"about","namesSubject":true,"summary":"Brock's owner-maintained statement of his roles, background and education, last verified by him on 2026-08-18.","related":[],"supplied":{"by":"owner","on":"2026-10-16","captureDate":"2026-08-18","note":"His maintained profile record, verified by him on 2026-08-18."},"recordedOn":"2026-10-16","reviewedOn":null,"visibility":"public","subjectApproval":"approved"},{"ref":16,"id":"linkedin-experience-2026-10-16","citation":"https://brockdsimon.com/record/citations/source-linkedin-experience-2026-10-16.json","url":"https://www.linkedin.com/in/brock-simon/","publisher":"LinkedIn","title":"Brock Simon on LinkedIn: experience section","titleBasis":"page","published":null,"publishedBasis":"unknown","retrieval":{"status":"supplied","checkedOn":"2026-10-17","via":"supplied"},"sourceType":"linkedin","relation":"about","namesSubject":true,"summary":"Titles, dates, locations and role descriptions as Brock states them on his public LinkedIn profile, including client names he has chosen to publish there. Full experience section supplied by him as text on 2026-10-17.","related":[],"supplied":{"by":"owner","on":"2026-10-17","captureDate":"2026-10-17","note":"Screenshots of the experience section on 2026-10-16, then the full section as text on 2026-10-17."},"recordedOn":"2026-10-17","reviewedOn":null,"visibility":"public","subjectApproval":"approved"},{"ref":17,"id":"bain-team-page-2025-08-08","citation":"https://brockdsimon.com/record/citations/source-bain-team-page-2025-08-08.json","url":"https://www.bain.com/our-team/brock-simon/","archiveUrl":"https://web.archive.org/web/20250808044851/https://www.bain.com/our-team/brock-simon/","publisher":"Bain & Company","title":"Brock Simon, Partner, San Francisco: Bain & Company team page (archived capture of 8 August 2025)","titleBasis":"page","published":null,"publishedBasis":"unknown","publishedNote":"Capture date 2025-08-08; the page itself shows no date.","retrieval":{"status":"fetched","checkedOn":"2026-10-19","via":"wayback","note":"The live page was removed after his departure; the Internet Archive capture of 8 August 2025 was read in full on 17 October 2026. Its layout and biography passages were reread on 19 October 2026."},"sourceType":"company_page","relation":"about","namesSubject":true,"summary":"Bain's own profile of him while he was a partner, read from the archived capture on 2026-10-17: Partner, San Francisco; member of the Advanced Analytics and Retail practices; expertise listed as Retail, AI Insights and Solutions, and Retail Media Networks; over 15 years developing advanced analytics capabilities; 10 years at dunnhumby, leading the establishment of international markets, including Head of Analytics for the Asia region and Country Head for Turkey; 4 years at another global consulting firm as a leader in its Marketing and Retail practices, based in Chicago and Bangkok; MSc in mathematics and statistics from Miami University and an MBA from Xavier University. Bain removed the live page after his departure. Layout, read again on 2026-10-19: title block (Partner, San Francisco) under the name; 'About Brock' with the practices sentence; an 'Expertise' list of three; a four-paragraph biography whose third paragraph covers dunnhumby and the unnamed consulting firm and whose fourth gives the degrees.","quote":"Brock Simon is a member of our Advanced Analytics (AA) and Retail practices.","quoteLocator":"'About Brock', first sentence","related":[],"recordedOn":"2026-10-17","reviewedOn":null,"visibility":"public","subjectApproval":"approved"},{"ref":18,"id":"iit-marketing-analytics-council","citation":"https://brockdsimon.com/record/citations/source-iit-marketing-analytics-council.json","url":"https://www.iit.edu/stuart/about/board-advisors/marketing-analytics-advisory-council","publisher":"Illinois Institute of Technology, Stuart School of Business","title":"Marketing Analytics Advisory Council","titleBasis":"page","published":null,"publishedBasis":"unknown","retrieval":{"status":"fetched","checkedOn":"2026-10-19","via":"live","note":"The member profile was read on 17 October 2026 and reread, unchanged, on 19 October 2026. The page shows no publication date."},"sourceType":"company_page","relation":"about","namesSubject":true,"summary":"Lists Brock Simon as a council member with a biography: Expert associate principal at McKinsey & Company, focused on marketing and digital analytics in retail and consumer packaged goods; over 10 years at dunnhumby in the United States, Asia, Europe and the Middle East; B.S. in Mathematics and Statistics and M.S. in Mathematics from Miami University; M.B.A. from Xavier University. The page shows no date; the council meets each fall and spring semester. Read again on 2026-10-19: his entry is the last of seven under 'Member Profiles', unchanged.","quote":"Brock Simon, Expert associate principal, McKinsey & Company","quoteLocator":"'Member Profiles', the last of seven entries: name and title lines","related":[],"recordedOn":"2026-10-17","reviewedOn":null,"visibility":"public","subjectApproval":"approved"},{"ref":41,"id":"owner-career-account-2026-10-24","citation":"https://brockdsimon.com/record/citations/source-owner-career-account-2026-10-24.json","publisher":"Brock Simon","title":"Brock Simon's account of selected career contributions","titleBasis":"catalogue_label","published":null,"publishedBasis":"unknown","retrieval":{"status":"supplied","checkedOn":"2026-10-24","via":"supplied"},"sourceType":"owner_statement","relation":"about","namesSubject":true,"summary":"His account of retail AI advisory work, participation in building the Retail Merchant Assistant, professional and consumer shopper segmentation at The Home Depot, and use of the Rolling Ball technique.","related":[],"supplied":{"by":"owner","on":"2026-10-24","captureDate":null},"recordedOn":"2026-10-24","reviewedOn":null,"visibility":"public","subjectApproval":"approved"},{"ref":45,"id":"home-depot-call-2009","citation":"https://brockdsimon.com/record/citations/source-home-depot-call-2009.json","url":"https://www.roic.ai/quote/HD%3ACI/transcripts/2009-year/2-quarter","publisher":"ROIC AI transcript mirror of company earnings call","title":"Home Depot Q2 FY2009 earnings-call transcript","titleBasis":"catalogue_label","published":{"value":"2009-08-18","precision":"day","display":"18 August 2009"},"publishedBasis":"catalogue","retrieval":{"status":"partial","checkedOn":"2026-10-24","via":"live","note":"Search-indexed transcript passages were available, including the response to Budd Bugatch about buying behavior rather than SIC classification. Direct access to the transcript pages was unsuccessful. This is partial access, not full-page verification."},"sourceType":"press","relation":"context","namesSubject":false,"summary":"Company discussion of dunnhumby tools and pro/consumer segmentation using buying behavior rather than SIC classification. Does not support: Brock is named, his individual contribution is independently credited, or a corporate financial result is his.","related":[],"recordedOn":"2026-10-24","reviewedOn":null,"visibility":"public","subjectApproval":"approved"},{"ref":46,"id":"humby-customer-understanding-2010","citation":"https://brockdsimon.com/record/citations/source-humby-customer-understanding-2010.json","url":"https://www.marketingweek.com/the-technology-of-customer-understanding/","publisher":"Marketing Week; Clive Humby","title":"The technology of customer understanding","titleBasis":"page","published":{"value":"2010-04-27","precision":"day","display":"27 April 2010"},"publishedBasis":"displayed","retrieval":{"status":"fetched","checkedOn":"2026-10-24","via":"live","note":"Page text read on 2026-10-24; relevant sections and displayed publication date checked."},"sourceType":"press","relation":"context","namesSubject":false,"summary":"Public explanation of Customer DNA, seed products and Rolling Ball. Does not support: Brock invented these methods, or every procedural step in his account is published here.","related":[],"recordedOn":"2026-10-24","reviewedOn":null,"visibility":"public","subjectApproval":"approved"}]},"evidenceStatusKey":{"documented":"A source other than Brock Simon (an employer, a partner, an organiser, a publisher, the press or a public registry) places Brock Simon in the role or states the fact, at the time or near enough to it to be explained. Dates and the wording of a title may be Brock Simon's own.","self_reported":"Stated by Brock Simon: in Brock Simon's own profile, posts, talks or interviews, including statements attributed to Brock Simon in press coverage.","owner_perspective":"Brock Simon's own view or framing."},"datePrecisionNote":"Dates are given only to the precision the record supports: a year, a month, or a day. A year is never turned into an invented day. Announcement, start, end and publication dates are kept apart.","relationships":[{"section":"organisations","id":"dunnhumby","citation":"https://brockdsimon.com/record/citations/org-dunnhumby.json"},{"section":"roles","id":"dunnhumby-insight-director-thailand","citation":"https://brockdsimon.com/record/citations/role-dunnhumby-insight-director-thailand.json"},{"section":"roles","id":"dunnhumby-insight-director-turkey","citation":"https://brockdsimon.com/record/citations/role-dunnhumby-insight-director-turkey.json"},{"section":"roles","id":"dunnhumby-analyst","citation":"https://brockdsimon.com/record/citations/role-dunnhumby-analyst.json"},{"section":"roles","id":"dunnhumby-head-of-solutions-asia","citation":"https://brockdsimon.com/record/citations/role-dunnhumby-head-of-solutions-asia.json"},{"section":"roles","id":"dunnhumby-country-head-turkey","citation":"https://brockdsimon.com/record/citations/role-dunnhumby-country-head-turkey.json"},{"section":"roles","id":"dunnhumby-senior-analyst","citation":"https://brockdsimon.com/record/citations/role-dunnhumby-senior-analyst.json"}],"relatedViews":[{"id":"expertise","title":"Areas of experience","json":"https://brockdsimon.com/record/expertise.json","markdown":"https://brockdsimon.com/record/expertise.md"},{"id":"work/home-depot-segmentation","title":"The Home Depot shopper segmentation","json":"https://brockdsimon.com/record/work/home-depot-segmentation.json","markdown":"https://brockdsimon.com/record/work/home-depot-segmentation.md"},{"id":"methods/customer-segmentation","title":"Customer segmentation","json":"https://brockdsimon.com/record/methods/customer-segmentation.json","markdown":"https://brockdsimon.com/record/methods/customer-segmentation.md"}]}