{"$schema":"https://brockdsimon.com/record/view.schema.json","format":"brockdsimon.com/record-view","schemaVersion":"2.0","contentVersion":"2026-10-29T05:41:45.447Z","recordRevision":"sha256:0f0e94db276af5e1edd42f32a9bff131c9f430b4e4a4356a06da5d51691a13d2","id":"work/home-depot-segmentation","title":"The Home Depot shopper segmentation","person":"https://brockdsimon.com/profile.jsonld#person","completeRecord":"https://brockdsimon.com/profile.json","index":"https://brockdsimon.com/record/index.json","items":{"claims":[{"id":"c-home-depot-segmentation-context","citation":"https://brockdsimon.com/record/citations/claim-c-home-depot-segmentation-context.json","subject":"role:dunnhumby-senior-analyst","kind":"context","relationship":"context_only","relationshipLabel":"Context: a fact about the organisation or programme that does not name Brock Simon.","statement":"In its August 2009 earnings call, Home Depot described using dunnhumby data to distinguish professional shopping patterns by buying behavior rather than SIC classification.","sourceIds":["home-depot-call-2009"],"locators":[{"sourceId":"home-depot-call-2009","locator":"Q&A response to Budd Bugatch: buying behavior rather than SIC classification, and sub-segments of pro-like buying behavior."}],"date":null,"confidence":"medium","note":"Company context from indexed transcript passages; direct retrieval failed. The passage does not name Brock or independently establish his contribution. The call date is not a date for his contribution.","evidence":"documented","recordedOn":"2026-10-24","reviewedOn":null,"visibility":"public","subjectApproval":"approved"},{"id":"c-home-depot-shopper-segmentation","citation":"https://brockdsimon.com/record/citations/claim-c-home-depot-shopper-segmentation.json","subject":"role:dunnhumby-senior-analyst","kind":"contribution","relationship":"worked_on","relationshipLabel":"Brock Simon worked on it; a source says so, without claiming sole ownership.","statement":"Brock Simon contributed to professional and consumer shopper behavioral segmentation work at The Home Depot.","sourceIds":["owner-career-account-2026-10-24"],"locators":[{"sourceId":"owner-career-account-2026-10-24","locator":"Account of professional and consumer shopper segmentation."}],"date":null,"confidence":"high","note":"His contribution is self-reported. This does not attribute financial results or contract outcomes to him.","evidence":"self_reported","recordedOn":"2026-10-24","reviewedOn":null,"visibility":"public","subjectApproval":"approved"}],"sources":[{"ref":41,"id":"owner-career-account-2026-10-24","citation":"https://brockdsimon.com/record/citations/source-owner-career-account-2026-10-24.json","publisher":"Brock Simon","title":"Brock Simon's account of selected career contributions","titleBasis":"catalogue_label","published":null,"publishedBasis":"unknown","retrieval":{"status":"supplied","checkedOn":"2026-10-24","via":"supplied"},"sourceType":"owner_statement","relation":"about","namesSubject":true,"summary":"His account of retail AI advisory work, participation in building the Retail Merchant Assistant, professional and consumer shopper segmentation at The Home Depot, and use of the Rolling Ball technique.","related":[],"supplied":{"by":"owner","on":"2026-10-24","captureDate":null},"recordedOn":"2026-10-24","reviewedOn":null,"visibility":"public","subjectApproval":"approved"},{"ref":45,"id":"home-depot-call-2009","citation":"https://brockdsimon.com/record/citations/source-home-depot-call-2009.json","url":"https://www.roic.ai/quote/HD%3ACI/transcripts/2009-year/2-quarter","publisher":"ROIC AI transcript mirror of company earnings call","title":"Home Depot Q2 FY2009 earnings-call transcript","titleBasis":"catalogue_label","published":{"value":"2009-08-18","precision":"day","display":"18 August 2009"},"publishedBasis":"catalogue","retrieval":{"status":"partial","checkedOn":"2026-10-24","via":"live","note":"Search-indexed transcript passages were available, including the response to Budd Bugatch about buying behavior rather than SIC classification. Direct access to the transcript pages was unsuccessful. This is partial access, not full-page verification."},"sourceType":"press","relation":"context","namesSubject":false,"summary":"Company discussion of dunnhumby tools and pro/consumer segmentation using buying behavior rather than SIC classification. Does not support: Brock is named, his individual contribution is independently credited, or a corporate financial result is his.","related":[],"recordedOn":"2026-10-24","reviewedOn":null,"visibility":"public","subjectApproval":"approved"}]},"evidenceStatusKey":{"documented":"A source other than Brock Simon (an employer, a partner, an organiser, a publisher, the press or a public registry) places Brock Simon in the role or states the fact, at the time or near enough to it to be explained. Dates and the wording of a title may be Brock Simon's own.","self_reported":"Stated by Brock Simon: in Brock Simon's own profile, posts, talks or interviews, including statements attributed to Brock Simon in press coverage.","owner_perspective":"Brock Simon's own view or framing."},"datePrecisionNote":"Dates are given only to the precision the record supports: a year, a month, or a day. A year is never turned into an invented day. Announcement, start, end and publication dates are kept apart.","relationships":[{"section":"roles","id":"dunnhumby-senior-analyst","citation":"https://brockdsimon.com/record/citations/role-dunnhumby-senior-analyst.json"}],"relatedViews":[{"id":"career/dunnhumby","title":"dunnhumby","json":"https://brockdsimon.com/record/career/dunnhumby.json","markdown":"https://brockdsimon.com/record/career/dunnhumby.md"},{"id":"expertise","title":"Areas of experience","json":"https://brockdsimon.com/record/expertise.json","markdown":"https://brockdsimon.com/record/expertise.md"},{"id":"methods/customer-segmentation","title":"Customer segmentation","json":"https://brockdsimon.com/record/methods/customer-segmentation.json","markdown":"https://brockdsimon.com/record/methods/customer-segmentation.md"}]}
